Crossing the Chasm 3rd edition is a must-read for entrepreneurs and marketers looking to take their high-tech products from early adoption to mainstream success. Geoffrey Moore’s classic work, updated for the digital age, provides insightful strategies for closing the gap between visionary early adopters and the more pragmatic majority. Considered a classic.
Addressing the central dilemma established firms face -- how to continue to harvest past success while driving the organization, its people and its processes, toward future opportunities -- this acclaimed book presents a cogent strategy for generating future growth from new lines of business.
A book on managing innovation in public enterprises, this book suggests foundational models that will help readers understand their company’s role in the market ecosystem -- where your competitive advantage came from in the past and how it will change in the future.
A book on managing for shareholder value for management teams in the public sector, this book presents models for organizational change that emphasize “core/context,” the key distinction in aligning resources within organizations.
Investing in next-generation technologies inevitably entails risk, but investors who learn to play the gorilla game can avoid many of the traps and pitfalls and instead capitalize on the massive profit pools that emerge.
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the Harper Business Essentials series with a new author's note.
As more and more people step away from a traditional religious framework and seek fresh answers that work for the evolving world, ethics shouldn’t lose its ground. In his book, The Infinite Staircase, Geoffrey Moore is offering readers a complete look at how the universe has evolved and our ethical place within it.
Zone to Win is a strategic playbook for businesses navigating disruptive innovation. Geoffrey Moore offers a practical framework for enterprises to achieve their greatest potential by focusing on four critical zones: the performance zone, the productivity zone, the incubation zone, and the transformation zone.