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# Zone To Win by Geoffrey A. Moore

## Sitemaps
[XML Sitemap](https://zonetowin.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Managing in the Incubation Zone](https://zonetowin.com/managing-in-the-incubation-zone/): The zone management framework resonates with most of the management teams I engage with, but that by itself does not lead to success in onboarding next-gen disruptive innovations.  When it comes to execution, we know that what gets measured gets managed.  We should also keep in mind that what gets mismeasured gets mismanaged.  And that, sadly, is the curse that haunts the Incubation Zone.
- [AI and the Efficient Frontier of Risk](https://zonetowin.com/ai-and-the-efficient-frontier-of-risk/): One of the most important contributions leaders can make to further the success of their teams is to focus them on the efficient frontier risk.  Taking too little risk is the bane of publicly held companies, causing them to lag behind or miss catching the next big wave.  Taking too much risk is the bane of start-ups, particularly those that have been over-funded, causing, well, we have all seen the train wrecks.  The goal is to find a Goldilocks zone where the risk pairs well with the probability of success and the expected ROI, and where alpha risk, the risk of taking the action, has been properly weighed against beta risk, the risk of not taking it. 
- [Zone Your Pricing](https://zonetowin.com/zone-your-pricing/): I had the privilege of addressing a group of pricing professionals attending Zilliant’s MindShare conference.  Sitting in on several of their sessions, I was once again reminded that pricing can be a hot potato, particularly in B2B enterprises.  As such, it is often not clear who owns it, or even who should own it, and thus, depending on the company and the industry, you can see the function being hosted by any number of organizations, including finance, sales, product, or marketing.  Wherever it lands, its authority is at best provisional, which can make agile execution all but impossible.  Given the economic volatility we appear to be in for this year, that is dangerous indeed.
- [Zone Management—What, Why, and How](https://zonetowin.com/zone-management-what-why-and-how/): When executives express an interest in applying zone management to their current organization, they often ask for a summary “pre-read” to get their entire team up to speed.  If you have such an interest, the following provides a quick summary of what is involved. 
- [AI Adoption: A Use Case Maturity Model for Enterprises](https://zonetowin.com/ai-adoption-a-use-case-maturity-model-for-enterprises/): In the current AI era, the speed of innovation far exceeds the speed of adoption.  As a result, both vendors and prospective customers have a common need for a framework to gauge where any given enterprise stands today with respect to AI, where it thinks it needs to get to, and what kind of steps it would take to do so.
- [In Search of Pricing/Market Fit](https://zonetowin.com/in-search-of-pricing-market-fit/): When a disruptive technology like AI emerges onto the scene, everyone wants to get into the act one way or another.  The challenge is that no one knows exactly how to price things.  There is no reference price, nor will there be until the category gets inside the tornado.  This creates serious roadblocks for early market development, and both vendors and buyers need to iterate to find what one might call pricing/market fit.

## Pages
- [Zone To Win Framework](https://zonetowin.com/zone-to-win-framework/)
- [Videos](https://zonetowin.com/videos/)
- [Reviews & Testimonials](https://zonetowin.com/reviews-testimonials/)
- [Read the Book](https://zonetowin.com/read-the-book/)
- [Photos](https://zonetowin.com/photos/)
- [More Books by Moore](https://zonetowin.com/more-books-by-moore/)
- [Zone To Win](https://zonetowin.com/book/)
- [Contact](https://zonetowin.com/contact/)
- [Biography](https://zonetowin.com/biography/)
- [Abstract](https://zonetowin.com/abstract/)
- [Home](https://zonetowin.com/)

## Categories
- [Blog](https://zonetowin.com/category/blog/)