Managing Director, Geoffrey Moore Consulting
Venture Partner, Wildcat Venture Partners
Chairman Emeritus, TCG Advisors, The Chasm Institute, and The Chasm Group
Board Director for multiple high-growth companies
A consultant to the high-tech sector for over 40 years, Geoffrey Moore is a best-selling author, renowned public speaker, and trusted advisor recognized for his profound understanding of dynamics of disruptive innovations and the strategies to capitalize on them. He balances his consulting between venture-backed start-up companies and established public enterprise.
As an author, Moore has published seven best-selling books addressing the marketing, strategy, and organizational challenges that are triggered by disruptive innovations. His first book, Crossing the Chasm, published in 1991, has sold over 1 million copies, been translated into more than a dozen languages, and to this day, now in a third edition, represents the go-to-market playbook for entrepreneurs seeking to grow their customer base beyond the early adopters to the pragmatist mainstream. His most recent business work, Zone to Win, written in collaboration with the executive teams at Salesforce and Microsoft, addresses the challenges publicly held enterprises face, balancing commitments to profitable but aging legacy lines of business with promising next-generation opportunities that require deep investment to get to scale.
As a keynote speaker, Moore delivers between 20 and 40 speeches each year, specializing in thought leadership topics that help audiences better grasp the potential impact of emerging technologies on their industries and enterprises. The phrases and metaphors he introduces have become part of the language of high-tech one often hears about: chasms, tornadoes, systems of engagement, or the hierarchy of powers.
He also frequently joins podcasts as the invited guest.
As an advisor to CEOs and their executive teams, Moore has worked with some of the most iconic high-tech firms, including Adobe, Autodesk, Cisco, HP, Microsoft, and Salesforce. He has also helped emerging companies rise to prominence, including Aruba, Box, DocuSign, Gainsight, and Proofpoint. Advisory efforts include strategy check workshops, thought leadership narratives, executive development, and organizational design.
Most recently, Moore has extended his reach beyond business to engage with his first loves—literature, the teaching of writing, and philosophy. His latest book, The Infinite Staircase, synthesizes the metaphysics of contemporary science with the ethics of traditional religion to provide an integrated platform for building what has always been his most perennial concern, strategies for living.
Moore obtained his bachelor's degree in American literature from Stanford University and a Ph.D. in English literature from the University of Washington. Following a tenure as an English professor at Olivet College, he transitioned to sales and marketing roles in the high-tech industry, ultimately finding his niche in marketing consulting at Regis McKenna Inc. He co-founded The Chasm Group, Chasm Institute, and TCG Advisors, and currently serves as chairman emeritus for all three organizations. He is also on the board of directors at nLight and Phaidra.
Crossing the Chasm 3rd edition is a must-read for entrepreneurs and marketers looking to take their high-tech products from early adoption to mainstream success. Geoffrey Moore’s classic work, updated for the digital age, provides insightful strategies for closing the gap between visionary early adopters and the more pragmatic majority. Considered a classic.
Addressing the central dilemma established firms face -- how to continue to harvest past success while driving the organization, its people and its processes, toward future opportunities -- this acclaimed book presents a cogent strategy for generating future growth from new lines of business.
A book on managing innovation in public enterprises, this book suggests foundational models that will help readers understand their company’s role in the market ecosystem -- where your competitive advantage came from in the past and how it will change in the future.
A book on managing for shareholder value for management teams in the public sector, this book presents models for organizational change that emphasize “core/context,” the key distinction in aligning resources within organizations.
Investing in next-generation technologies inevitably entails risk, but investors who learn to play the gorilla game can avoid many of the traps and pitfalls and instead capitalize on the massive profit pools that emerge.
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the Harper Business Essentials series with a new author's note.
As more and more people step away from a traditional religious framework and seek fresh answers that work for the evolving world, ethics shouldn’t lose its ground. In his book, The Infinite Staircase, Geoffrey Moore is offering readers a complete look at how the universe has evolved and our ethical place within it.
Zone to Win is a strategic playbook for businesses navigating disruptive innovation. Geoffrey Moore offers a practical framework for enterprises to achieve their greatest potential by focusing on four critical zones: the performance zone, the productivity zone, the incubation zone, and the transformation zone.